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Does your brand speak to Generation Z? How to inspire loyalty in the new 'me' generation - Analysis

2015-09-17 14:12:00| Daily beverage news and comment - from just-drinks.com

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get customers to be loyal to your brand?

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