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Don't worry, Barbie's not dead

2015-01-28 22:46:17| Toys - Topix.net

Mattel chief executive Bryan Stockton resigned this week after a five-quarter sales slump and three years of flagging sales of the company's best-known brand, Barbie. It is, however, definitely not the end of the Barbie phenomenon, or, at any rate, of what Barbie stands for: An unattainable ideal of princess-like femininity that is all about looks, not brains.

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Category:Consumer Goods and Services

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