There are many mistakes made by dealers on Facebook. There's one mistake in particular that is almost unforgivable for the simple reason that it's so darn easy while being pretty darn effective. Dealerships are so focused on their own pages that they often neglect to take their pages out into the rest of the Facebook world and interact there.
Facebook gives you the ability to humanize your dealership. That's one of the most important attributes of Facebook as a marketing and public relations tool. It's great for communicating and most dealerships are starting to be more active on their Facebook pages when people seek them out and talk to them there, but so few are going out into Facebook as their pages and doing the interacting there.
This is way too easy of a task. It's so easy and so potentially effective that it's shocking so few do it.
Keep reading as JD Rucker, Director of New Media at TK Carsites gives step by step details.The Article Dont Let Your Dealership Be a Snob: Brand and Communicate with Facebook Likes appeared first on AIN Media.