The ideal is an online reputation that enhances the publics opinion of your dealership and its employees. This perception should convert to sales.
New quantifiable data shows that dealerships online reviews and associated star ratings do just that drive new vehicle sales. The data (based on a recent DealerRater/Polk study that examined all franchised dealers on DealerRater.com) indicates that dealers with higher average star ratings produce a higher increase in sales as compared to dealers with lower star ratings during the study period. For example, dealers with an average star rating of 4.0 or higher had a 25% greater increase in sales compared to dealerships with an average star rating of 2.0 or less.
Online reputations can just happen thats the bad news. The good news is its neither complicated nor costly to foster a favorable online reputation that enhances auto consumers interest in doing business with your dealership and its employees.
Below are the top four steps in building an online reputation that drives business for your dealership.
1) Focus on review content that matters.
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