But I am a Service Director, not a marketing expert! Today, we have been tasked to wear several hats, some of which we are not experts at, and do not want to be. In any case, we must market relevant, Dealership Branded and useful communications to our service customers to drive traffic and retention metrics. The majority of the time our next Sales customer, will come from the service lane. Prospecting for new customers is expensive and lackluster in response.
Inspect what you are doing today, by measuring your ROI response. The reports from your current marketing provider should include a 6-12 month sample. Verify with you advisors that they physically see these offers walk through the door. Pick out a few responses your vender is taking credit and quantify the communication brought them in as the report implies.
Read the entire article, and take a look at the "recipe" for successful service marketing.The Article Drive Service Retention with Simple Marketing Offers! appeared first on Automotive Digest.