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Drop by Drop: Is there a market for water enhancers in Europe?

2013-11-28 21:18:45| Food - Topix.net

Tate & Lyle continued to tout its Drop by Drop flavoured 'water enhancer' at FIE in Frankfurt last week following on from successful product launches in the United States - but will it do so well in Europe? In the United States, there is no tradition of concentrated squash and flavoured cordials, meaning that when Kraft launched the first water ... (more)

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