Incorporated into the all-new Dutchmen.com website, Aimbase monitors and manages consumer website behavior, captures user submitted data into a searchable database, and provides automated lead nurturing all while delivering quality leads to Dutchmen dealers in real time. "One of our goals in modernizing and relaunching Dutchmen.com was to dramatically increase the quantity and quality of leads we send to our dealers," said Troy James, vice president of sales for the Thor Industries Inc. division, in a press release.