(Telecompaper) EE has launched a new 'Connected World' brand campaign, featuring Hollywood star Kevin Bacon. The campaign sees the star thank the UK for getting connected 'on the UK's number one network'. He goes on a journey around the UK to meet members of the public as they show a number of connected devices including the 4GEE Action Cam, in-car Wi-Fi and the soon-to-be-launched Pet Pal device. He ends the trip at Wembley Stadium, of which EE is the lead brand and technology partner. The campaign is designed to highlight EE's investment in connected products beyond mobile. The 40 second ad will air for the first time on Wednesday 28 October, with the campaign also featuring across print, social and digital.