(Telecompaper) The European Commission has presented the first legislative proposals in its Digital Single Market strategy, focusing on improved cross-border access to digital content and unifying sales terms for online purchases across the EU. The first proposal is to allow consumers subscribed to an online music or video service to continue using it when traveling in another EU country. At the moment, access is often restricted in other countries, as licensing of copyrighted content is limited to national agreements. The EC has proposed a regulation to give consumers access to their subscriptions wherever they are in the EU from 2017. The second proposal aims to support cross-border e-commerce by simplifying contract rules for consumers and businesses. The EC proposed two directives, one for digital products and one for goods, which cover similar issues on handling liability and refunds for defective goods and the right to cancel a contract and use customer data. The changes mean businesses would no longer need to adapt to different contract rules in each EU country and could supply digital content or sell goods to consumers in all member states based on the same set of key contract law rules. Consumers would also benefit from increased protection.