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Eircom rebrands as 'eir', launches 1 Gbps fibre broadband
2015-09-16 11:59:00| Telecompaper Headlines
(Telecompaper) Irish telecoms company Eircom has announced its rebranding as 'eir'. CEO Richard Moat said that the new 'eir' identity was dynamic and modern and reflected the company's ambition to become a dynamic and progressive organisation providing high-quality infrastructure and services. Key to the rebrand is the launch of a new 1 Gbps broadband service, which Moat claims is the fastest in Ireland. Over the coming weeks, the company also plans to launch 24/7 broadband and TV technical support for customers. The change to eir will not impact Meteor, which will remain as a standalone brand within the eir Group. The consumer and business divisions will operate under the new eir brand, while the wholesale and network business units will operate separately under 'Open eir' to reflect its commitment to an open access network. The e-suite of products, including eMobile, eVision and eFibre has now been replaced by eir Mobile, eir Vision and eir Fibre respectively. The rebranding has an estimated cost of EUR 16 million.
Tags: broadband
launches
fibre
gbps
Category:Telecommunications