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Emissions scandal leaves Volkswagen's environmentally friendly image in tatters

2015-09-23 21:22:30| Auto Dealers - Topix.net

The revelation is particularly damaging since Volkswagen has long pinned its reputation on its technological prowess, with the tagline, "Isn't it time for German engineering?," along with its focus on environmental sustainability. "Brands are all about trust and it takes years and years to develop," says Nigel Currie, an independent U.K.-based branding consultant.

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