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'Empathy,' not incentives or environmentalism, sells solar power in India

2015-08-03 16:00:00| Climate Ark Climate Change & Global Warming Newsfeed

ClimateWire: The market for off-the-grid solar products in India is heating up, with no incentive but profits. Almost 80 million households in rural areas have little or no access to power, but efforts by small and medium-sized companies to reach them might pay off in the coming years. Frontier Markets, a company co-founded by Ajaita Shah, a U.S.-based entrepreneur of Indian descent, that offers solutions ranging from solar lamps to full-blown solar home systems, is aiming at what appears to be a promising...

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