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Ericsson Ads Break From Past With Maersk Line Wireless Projects

2014-09-30 23:20:48| Appliances - Topix.net

Ericsson AB is looking to break from its mobile-networking past with a series of ads that showcase projects such as remote tracking for a Maersk Line shipping vessel and video conferencing at schools in Bhutan. As part of its marketing campaign dubbed "Capturing the Networked Society," the 138-year-old Swedish company has released 61 mini films on its website and a branded YouTube channel.

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