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Europeans now spend almost 700 on subscriptions every year
2024-06-17 10:39:31| Digital TV News
June 12, 2024 According to a survey from Bango, European subscribers are now spending an average of 696 on subscription apps and services every year on top of standard bills such as TV, phone, and internet.
Category:Consumer Goods and Services
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CTV advertising in Europe up 23.5% in 2023
2024-06-17 10:32:46| Digital TV News
June 12, 2024 IAB Europe has released its AdEx Benchmark Report covering advertising expenditure in Europe. The report shows that CTV advertising in Europe grew by 23.5% in 2023.
Category: Consumer Goods and Services
Fox to introduce dynamic ad insertion for College Football with FreeWheel
2024-06-17 10:21:45| Digital TV News
June 12, 2024 Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
Category: Consumer Goods and Services