Everybody Matters: The Extraordinary Power of Caring for Your People Like Family by Bob Chapman & Raj Sisodia, Portfolio, 272 pages, $27.95, October 2015, ISBN 9781591847793 The great Israeli short story writer Edger Keret told The New York Times Book Review earlier this year that he tends "to avoid autobiographies and memoirs, since I tend to mistrust people who are telling a story they have such a great stake in." And I tend to feel the same way about books written by business leaders touting their own approach to, or accomplishments in, business.