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Experian Automotive Releases Loyalty Rating Rankings

2016-01-07 18:38:28| AutomotiveDigest.com - Automotive Industry News

Subaru and Ford topped the latest loyalty rating from Experian Automotive. Subaru lead all brands and manufacturers, with 67.7% of consumers who own a Subaru returning to buy another Subaru. Ford finished first among multibrand manufacturers; with 67.5% of consumers in the study who own a Ford remaining loyal to Ford vehicles when purchasing a new vehicle. The Experian Automotive analysis looked at nearly 6.8 million household repurchase events that occurred between October 2014 and September 2015. The Article Experian Automotive Releases Loyalty Rating Rankings appeared first on Automotive Digest.

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