Subaru and Ford topped the latest loyalty rating from Experian Automotive. Subaru lead all brands and manufacturers, with 67.7% of consumers who own a Subaru returning to buy another Subaru. Ford finished first among multibrand manufacturers; with 67.5% of consumers in the study who own a Ford remaining loyal to Ford vehicles when purchasing a new vehicle. The Experian Automotive analysis looked at nearly 6.8 million household repurchase events that occurred between October 2014 and September 2015.
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