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Home › 'Extending equity and iconic appeal': Coca-Cola unites brands with global campaign

 

'Extending equity and iconic appeal': Coca-Cola unites brands with global campaign

2016-01-21 03:21:19| Beverages - Topix.net

The 'one brand' approach is designed to "extend the equity and iconic appeal of the world's no 1 beverage brand to Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life." Coca-Cola says it marks a 'significant shift in its marketing strategy,' with the campaign designed to underscore a commitment to choice.

Tags: global brands equity campaign

Category:Food and Related Products

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