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Eyeing Pork Purchases

2014-01-16 15:59:00| National Hog Farmer

Source: National Pork Board   The Pork Checkoff’s recent eye-tracking retail study provides some eye-opening results: retailers have just seconds to grab shoppers’ attention at the meat case. The upside? The Pork Checkoff has pinpointed what consumers look at and for how long, and which images and messages resonate the most and inspire shoppers to purchase pork. read more

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