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› Failure Case Study: Gatorade Natural; The challenge of attaching "natural" to a commonly artificial product
Failure Case Study: Gatorade Natural; The challenge of attaching "natural" to a commonly artificial product
2016-03-10 01:00:00| Beverage industry market research - from just-drinks.com
"Natural" continues to prove a challenge in soft drinks generally, especially for major names associated with "unhealthy" products, where the concept seems counterintuitive.
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Category:Food and Related Products
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