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Home › Failure Case Study: Nestlé Nesfluid ; The risk of conveying multiple promises/messages for a new product

 

Failure Case Study: Nestlé Nesfluid ; The risk of conveying multiple promises/messages for a new product

2015-12-30 01:00:00| Beverage industry market research - from just-drinks.com

French consumers are atypical in their food and drink preferences, unlike English and Germans who respond better when it comes to experimenting with innovations.

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Category:Food and Related Products

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