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Failure Case Study: Sapporo Green Aroma; The challenges of targeting a specific consumer group in a shrinking beer market

2016-02-20 01:00:00| Beverage industry market research - from just-drinks.com

Japan's beer market has been seeing an ongoing decline, with a -1.36% CAGR between 2006 and 2015 despite marketers' efforts such as creating a new segment, new genre beer, to offer cheaper prices.

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