George Rosca
Marketing Director
Mark Miller Subaru Midtown
Mark Miller Subaru South Towne
AutoUSA: Can you tell me a little bit about your dealership and your background in the industry?
George: Our dealership is a family ran business, which began in 1953 as a Pontiac/Cadillac dealership, started by Laury Miller, the dealership later added GMC trucks and eventually Rambler. In 1971, the dealership took on Subaru. In 1985, the decision was made to separate Subaru into its own corporation and facility, and in May of that year, Mark Miller Subaru opened in South Salt Lake.
In 2009 Mark purchased a second Subaru dealership in Sandy, Utah and Mark Miller Subaru South Towne debuted that year. Marks son Jeff Miller is now the General Manager of both locations.
I started working for Mark Miller Subaru in 2007 as the Internet Director, and when Mark Miller Subaru South Towne opened I started working with both locations as the Digital Marketing Manager. In 2012 we grew our marketing department and I am now the Marketing and Internet Director.
AutoUSA: What is the size and structure of your Internet Department?
George: We have 2 Internet departments, one at each location. Each department is a team of 3 people that respond and follow-up from when the lead is received to delivery.
AutoUSA: What do you do that is different from your competition?
George:We believe that treating our customers and employees like family ensures that every transaction is filled with satisfaction, honesty, and integrity. We set ourselves apart from other automotive dealers by having a transparent and ethical process in all of our business practices.
AutoUSA: Do you use independent lead providers?
George:Yes, we have tried a few different independent lead providers with mixed results. We have been working with AutoUSA since 2007 and weve had good results on a consistent basis. AutoUSA provides us with quality leads, but also makes getting a credit hassle free.
AutoUSA: What types of marketing and advertising do you do to increase web traffic?
George:We have a very balanced marketing campaign, we run TV and radio ads that advertise our website. We also do many grass roots community events; weve found that getting cars out in the community in a non-selling environment is a great way to expand our customer base and introduce our products to the public.
www.markmillersubaru.comThe Article Featured Interview April 2013 appeared first on Automotive Digest.