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Fiat needs more than the 500 to revive core brand

2014-10-06 05:58:35| Automakers - Topix.net

While rivals rolled out new models and concept cars, Fiat had little to display at the Paris auto show besides the 500X in what is starting to look like a worrying trend for the carmaker's namesake brand. Following the full takeover of U.S. unit Chrysler, the newly-named Fiat Chrysler Automobiles has set out an ambitious growth plan focused on its upmarket Alfa Romeo, Maserati and Jeep brands.

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