Whole Foods will open its first 365 by Whole Foods Market on May 25 in the Silver Lake neighborhood of Los Angeles. Designed to complement the Whole Foods Market brand by bringing fresh, healthy food to a broader audience with a streamlined, "quality-meets-value" shopping experience, 365 by Whole Foods Market stores will feature a curated mix of products that adhere to the company's quality standards in an environment that is "fun and convenient" for shoppers.