In a major initiative to reach out to household consumers of its branded Salem Stainless kitchen and tableware collection, public sector Maharatna Steel Authority of India Limited has launched its first 'Apna SAIL Salem Stainless Shoppe' at Koramangala, Bengaluru's premier downtown shoppers' paradise. Under this initiative, SAIL has also appointed distributors at Salem, Bhadravati, Vellore, Kurnool and Kannur in South India.