Flowers Foods CEO says growth strategy will focus on specialty breads and breakfast - a move beyond its better-known soft white bread business Flowers Foods will expand business further beyond soft white bread to align with changing consumer preferences and growth opportunities, its CEO says. The US bread major, best known for its Wonder, Nature's Own and Home pride brands, registered a net profit of $61m for the first quarter of 2015 - up 0.5% on the previous year.