Changes have taken place at the management level in Ford Motors Company . As John Felice is retiring after serving the company for 30 years as a vice president U.S. marketing, sales and service; Mark LaNeve, who was the chief operating officer at Global Team Ford, will be the new face who will be handling Felice's responsibilities; Mark LaNeve's promotion means Ford is planning a strategy to gain market share in the current fiscal year 2015.