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Ford offers year-end incentives for dealers to meet sales targets

2014-11-07 09:37:03| Auto Dealers - Topix.net

DETROIT -- Ford Motor Co., seeking to hit year-end sales goals, rolled out a bonus program that offers dealers a cash bounty for meeting sales targets that some retailers criticize for cheapening the brand. Such dealer-bonus programs, often called stair-step incentives, involve Ford paying dealers more cash per model as they cross sales thresholds.

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