Former IP retail store If It's Paper opens third location in Richmond, VA; brand sold in 2010; once had 40 stores [From the web] The former retail branch of the world's largest paper company is under new ownership and has returned to Richmond. If It's Paper, a paper and party supplies store once owned by International Paper Co., has been revived in the local market and set up shop on April 8 at 9704 Midlothian Turnpike.