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› Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director, malts, Ian Taylor
Free Craigellachie 51 YO, Bacardi's single malts strategy and a tough stance on age statements - Interview - Bacardi's global brand director, malts, Ian Taylor
2018-10-25 17:35:00| Daily beverage news and comment - from just-drinks.com
Today, Bacardi released a 51-year-old whisky from its Craigellachie single malt distillery in Speyside, Scotland - the company's oldest single malt release so far. In a rare move, Bacardi has chosen to give away the expression free of charge. In an exclusive interview with just-drinks, global brand director, malts, Ian Taylor outlines the strategy behind the decision and sheds some light on Bacardi's play in single malts. The company acquired Aberfeldy, Royal Brackla, Aultmore, The Deveron and Craigellachie as part of John Dewar & Sons in 1998, and launched them in 2014.
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Category:Food and Related Products