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FrieslandCampina UK launches Optiwell marketing push

2015-08-24 16:59:00| Daily beverage news and comment - from just-drinks.com

The UK arm of FrieslandCampina is backing the launch of its Optiwell yogurt drink in the country with a GBP25m (US$39.4m) campaign, featuring television presenter Holly Willoughby.

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