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'Frozen' princess promises hot Christmas for struggling toymaker

2014-09-23 19:49:27| Toys - Topix.net

The doll, one of only four toys to feature on three major guides of top toys for the holiday season, has the task of reviving Jakks Pacific Inc, which has reported losses for the last two years and declining revenue since 2009. Jakks is licensed to make toys and dresses based on Walt Disney Co's blockbuster animation movie "Frozen," including the Elsa doll.

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