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GLOBAL: Pernod Ricard reveals SWA role in Ballantine's Brasil launch

2014-03-11 15:55:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard's Ballantine's brand worked "hand in glove" with the Scotch Whisky Association (SWA) over its newly-launched Brasil variant, one of the first Scotch-based 'spirit drinks' from a major distiller.

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