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GOLDMAN: The Apple Watch is going to be trouble for old-school watch makers

2015-04-15 23:12:14| Jewelry - Topix.net

Our key insights include: encouraging initial demand, with +11% of iPhone users "very likely" to purchase an Apple Watch this year, regular watch wearers are among the most likely to order an Apple or other smart watch, suggesting high displacement rates for traditional watches from smart watch adoption, young consumers are substantially more likely to buy an Apple Watch than older consumers, and those likely to buy a smart watch most often indicate Fossil, Seiko, Casio, Rolex, Timex, and TAG Heuer are the watch brands they wear today.

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