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Gap, Ellen Team Up For Girls' Line
2015-05-08 00:58:31| Apparel - Topix.net
While The Gap may be struggling to attract women into its stores, it's got a plan for tapping girl power: It has just announced a partnership with talk show host Ellen DeGeneres, creating a new line called GapKids x ED. Describing it as "an apparel collection and social movement supporting the strength and power of girls," the San Francisco-based company says the clothes are scheduled to appear at GapKids beginning in the August back-to-school season.
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Category:Consumer Goods and Services