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Gen Mills challenges Cheerios Protein lawsuit: Plaintiffs 'completely misunderstand' federal regs

2016-02-04 09:02:35| Agriculture - Topix.net

General Mills has filed a motion to dismiss a lawsuit alleging it misled shoppers by presenting Cheerios Protein as a " high protein, healthful alternative to Cheerios ", and insists the product complies with all relevant food labeling regulations. According to a complaint* filed in California last year by plaintiffs Nancy Coe, Tori Castro, and Pamela Mizzi, General Mills " falsely and misleadingly markets Cheerios Protein to children and adults as a high protein, healthful alternative to Cheerios ".

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