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General Mills Hires WPP Shops For Shopper-Marketing Help

2014-10-10 01:49:48| Agriculture - Topix.net

General Mills has consolidated shopper-marketing duties with a team of WPP agencies, as the food giant says it will put "increased focus" on the discipline, including e-commerce. The agencies selected include Geometry Global , Rockfish, Kantar Retail, Bravo and Barrows, according to a spokesman, who said the company previously used several smaller independent agencies.

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