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General Mills Picks Mindshare for U.S. Media

2015-09-25 02:47:07| Agriculture - Topix.net

Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner. Mindshare, a unit of WPP Group, replaces Publicis Groupe's Zenith Media, which has handled most of P&G's media chores since 2001.

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