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General Mills Scraps '100% Natural' Label After Multiple Lawsuits

2014-11-20 00:39:20| Agriculture - Topix.net

As the American food industry continues to debate what a "natural" ingredient really is, General Mills Inc. agreed to drop the term from boxes of Nature Valley granola bars and other foods. Consumers and advocacy groups filed four lawsuits against General Mills in 2012, claiming Nature Valley's "100 percent natural" products actually contain highly processed, genetically modified ingredients.

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