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General Mills launches save-the-bees effort, looks to capture buzz

2014-10-13 17:59:37| Agriculture - Topix.net

Alarm over the dramatic drop in bee populations around the country is reaching some of the nation's biggest food companies, with General Mills Inc. and others stepping up efforts to combat the problem. The campaign, developed by Solve Advertising & Branding in Minneapolis, includes a video showing a Cascadian effort to spread wildflower seeds over farmland , creating more feeding grounds for bees.

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