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General Mills recruits Grumpy Cat, MapMyFitness for youth-marketing push

2014-07-01 20:28:33| Food - Topix.net

General Mills Inc., which has a plant in Albuquerque, is looking to boost interest in its venerable cereal brands among younger consumers, is employing new tricks as well as a time-honored one: hiring celebrities, even if they are cats.

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