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General Mills wants to liven up cereal: 'It's part of the American pop culture'

2013-10-17 00:49:31| Agriculture - Topix.net

The 'Hello, Cereal Lovers' initiative embodies a celebratory, light-hearted tone and feel to match the way people talk about cereal, General Mills says General Mills took its faith in the struggling cereal category up a notch this week with a national cereal lovers initiative across the US in a bid to inject the fun back into consumption.

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