In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived showing their points of origin. Now, more than 90% of your customers head online before choosing a dealership, and when generating sales leads, its tough for you to know where they really came from and how they got to you.
Lets start by breaking down the two general types of Internet leads:
Direct Interest Indirect Interest
Dealer Website Conquest
Search Engine Contest
Manufacturer Cross-Industry Resale
Email Campaign Trigger leads
Digital Ad
Information (3rd Party) Site
Josh Vajda, Director of Inside Sales for AutoUSA, offers dealers advice on tracking down "lead source" both direct and indirect to make sure you get direct-interest leads more often than not. [Read more]The Article Generating Sales Leads Lifting the Veil appeared first on Automotive Digest.