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Gildan going after college kids with US$100M purchase of dyed printwear supplier

2015-02-05 05:16:13| Apparel - Topix.net

Gildan Activewear is targeting the college crowd by paying US$100 million to acquire the leading supplier of garment-dyed T-shirts and sweatshirts for the North American printwear market. The Montreal-based company said the purchase of Vermont's Comfort Colors, which has US$95 million of annual sales, will complement its own efforts to go after younger consumers.

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