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Global survey: Brand India ranks a poor 31st out of 50 nations, Germany is No. 1
2014-11-17 02:23:14| Beverages - Topix.net
An annual nation branding survey shows India still has a long way to go in terms of international image in which manufacturing prowess - PM Narendra Modi's current passion - plays only a small role. WASHINGTON: "Products are made in the factory, but brands are created in the mind," consumer research pioneer Walter Landor, who created the Coca-Cola script, among others, observed.
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