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Google to offer customer match service for advertisers
2015-09-28 10:13:00| Telecompaper Headlines
(Telecompaper) Google will announce two new products at Advertising Week on 28 September, Customer Match and Universal App Campaigns. In a blog post, the company's senior vice president for advertising and commerce, Sridhar Ramaswamy, writes that the new Customer Match feature allows advertisers to address their highest-value customers on Google Search, YouTube and Gmail when it matters most. Customer Match can also be used to generate Similar Audiences to reach new customers on YouTube and Gmail who are likely to be interested in advertisers' product and services. The new services will be launched over the next few weeks. In addition, Google has launched the Universal App Campaigns service. Now available, the new AdWords campaign type allows companies to reach potential customers of their Android app across a variety of channels.
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Category:Telecommunications