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Grilled: Lexus seeks design edge over premium rivals
2015-04-18 12:40:21| Automakers - Topix.net
Big may be beautiful, but Toyota Motor Corp's global design chief is betting that edgy is the way to go for the Japanese automaker's premium Lexus brand, specifically its signature 'spindle grille' design. Tokuo Fukuichi, who is also Lexus' global chief, says the design shock-therapy gives the brand - and conservative Toyota more broadly - the stand-out face it previously lacked.
Tags: design
premium
edge
seeks
Category:Automotive
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