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Gruppo Campari's Bisquit Cognac purchase - find the serve, make the brand - Comment

2017-12-21 13:15:00| Daily beverage news and comment - from just-drinks.com

Gruppo Campari has a strong track record for using key serves to propel brands. Could this be the strategy for soon-to-be acquired Bisquit Cognac? Lucy Britner examines the company's approach and looks at how it could apply to the Cognac brand.

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