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H&M rethinks denim production with Jeans Redesign collection

2020-10-06 14:41:00| Daily apparel & textile news and comment - from just-style.com

Swedish fashion giant H&M is to launch a new menswear denim collection in line with its membership to the Ellen MacArthur Foundation's Jeans Redesign initiative which aims to help fashion brands and manufacturers transform the way they produce jeans by tackling waste, pollution, and the use of harmful practices.

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