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Home › HKScan Sharpens Brand Strategy

 

HKScan Sharpens Brand Strategy

2013-07-08 02:00:00| ThePigSite - Industry News

FINLAND - Finnish based meat processor, HKScan Group, which renewed its strategy and operating model last year, is now sharpening its brand strategy, starting with the introduction of harmonised company names and the reaffirmation of its country-of-origin promise for its key brands.

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Category:Agriculture and Forestry

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